Digital marketing has changed the way we connect with one another. Here I am going to go over some important facts about digital marketing and how it can be fruitful to your business.
Digital Marketing Definition
Digital marketing is similar to marketing, you’re basically advertising your products or services so people can buy from you.
You are creating advertisements on the benefits of how the products work and need for it by consumers.
What makes digital marketing different than marketing is that you are scaling a larger number of an audience by advertising in the online space.
Times has changed, people change the way they shop and make purchases.
Not only the way we shop has changed but also the way we network and meet others.
When you want to meet someone or find them you will more than likely meet them online since that is where most of their time is spent.
The way we interact with each other is through the internet you rarely get an invitation to your sister’s daughters birthday party in the mail, now you will get a digital invitation from a source of social media like Facebook.
Digital Marketing VS Marketing
Digital marketing as we know helps target audience online while traditional marketing is advertised with more tangible items like business cards, or flyers, word of mouth, billboards, brochures, newspaper clippings etc.
Digital marketing is taking over because of the number of people that are surfing the web on a daily basis.
Did you know that about half of the world’s population is surfing the web? that’s a lot of people! over 3 billion to be exact and this number is just going to increase as time goes by.
The unique strategy of digital marketing is that you can target a certain audience depending on what kind of product or services your advertising. You can categorize these based on age group, location etc.
The cool thing about it is that you are able to monitor how many people are visiting your site, from what location, and what links are being clicked on what subject.
Why is this important? Because unlike marketing you are able to identify what you need to focus on more and what you need to focus on less.
The old fashion marketing you are unable to really identify how many people are attracted to your flyer or read your brochure, for all you know they throw it in the garbage.
You aren’t able to target a specific audience and you won’t know what needs more or less focusing on.
Digital Marketing Advertising
Anything that you can think of can be advertised as digital marketing.
You can even purchase a car and negotiate with a salesperson without going into the showroom all through your computer.
You can purchase large items such as sofas, beds, software, computers, homes, I mean the list goes on and on.
According to statista.com digital marketing has gone up over 100% over the last year while the old fashion marketing has decreased. Again why is that? because I am telling you more and more people are searching the web on a daily basis.
Every second of every minute of every hour people are just basically living online.
Now! companies are making it more convenient to surf the internet by creating more connectible devices such as smartphones, tablets, laptops, smart TVs, gaming consoles, digital cameras, smart watches and more.
You can communicate with people in any country such as long as they have an internet connection.
Introduction To Digital Marketing-What You Need
Just like any business strategy, the keen to success is how you demonstrate your products or services.
For example, you’re creating a website to incorporate your digital marketing skills on how to grow plants? so people can find you.
How are you going to make that happen?
- SEO “Search Engine Optimization
SEO and keyword search is going to help you get higher ranked on search engines such as Google, Yahoo, and Bing.
So how are you going to get noticed? What kind of questions are customers asking online? How many people have a need for your services?
What is your competition? I mean I can go on and on. When I first started creating websites I originally did it for personal branding.
Then as my skills improved and I received recognition on my site building I became interested in affiliate marketing and working from home. Success comes in different stages in life and a lot of it has to do with how much time you put into it.
I had many passions and I didn’t know what I wanted to pursue.
I tried different careers, learned different skills, did new things to see if it was something I was going to passionate about.
But! one thing that I did know is… I always had a passion for technology and helping people.
Those were my main desires. I studied networking, mobile connections, programming, site building, taking apart computers, taking apart my phones just to see how it looked inside.
I even did a makeup page on Instagram haha!. I also sold cell phones for many years. I looked for other opportunities to enhance my skills that I started taking a class on CCNA to become a Cisco Certified Network Associate.
Without really knowing if that field is what I wanted to pursue. I just knew I wanted to make good money doing what I love while helping people.
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Passion For Helping People
Originally I was going to incorporate this thought on to my intro to digital marketing but I decided this one is special to me and critical to any success.
As I had stated before I had explored many different careers and try to develop new skills because I wasn’t sure which direction I wanted to take. But! I did know one thing had a passion for helping others.
Reason being is that I felt extremely confident when someone commended me for my work. I felt like a served a purpose in someone’s life and that I am needed.
We as humans, in general, are the happiest when we feel appreciated and valued. All the money or education is the world is not going to give you that satisfaction of feeling wanted.
This relates to your business as well. People want to feel like their valued and that you understand their needs as a consumer this is why it is important that you serve a purpose.
If you don’t like relating, communicating, being involved with people in general than you should become an accountant where you only talk to numbers.
- Good Content
I mean I know this may be obvious but I want to talk about anyway because this is important.
Whenever you’re promoting a product or service you have to be able to articulate why your product is better than others.
You want to talk about the benefits of the product and what makes it so unique.
If you have content that doesn’t make sense or isn’t related to what your advertising chances are you will fail.
Why? because people buy from people. If you sound like you don’t know what you’re saying or understand it then no one will buy from you because you won’t be able to build that customer relationship.
- List Your Goals
It is important to list your goals because this will motivate you to achieve them.
I remember I looked at that movie The Secret, remember that? It was funny because the video looked so bootleg lol AKA old.
I remember the author talking about enforcing positive thoughts and it will magically come true.
I kept thinking at the time this is bogus but NO it’s actually true. I know I sound weird but let me explain.
I remember one day I wrote down on a piece of paper how I did not want to meet a guy with certain criteria, so I wrote he cannot be homeless, he cannot be married, he cannot be broken, he cannot cheat, etc.
I mean I had about 15 thoughts in mind. Then a few months later I met this guy that was amazing for the first 6 months then I found out he was married, his wife kicked him naturally because she found out about the infidelity, as a result, he became homeless and broke because he has two daughters and the wife took him to court for child support.
Good for his dum self!!! I mean this ish was the craziest time of my life.
Ok back to my point THANK GOD that ended! I went on living my life and realized I wasn’t happy so one day I wrote down some goals I wanted to achieve which consisted of traveling, making more money, moving to a beautiful island, have a partner that I will love and doesn’t cheat and reciprocates those feelings.
Then literally a few weeks later the company that I work(ed) for decided to close down their center and gave us the option to a severance or relocation.
Within a few weeks, I sold everything in my apartment and whatever didn’t fit in my Rav4 was left behind.
I was on my way to Florida! WWUUHOOO. I swear this is the funniest thing ever, after two weeks I met an amazing man and now here I am a year later with the same love.
Then one day I rewrote my goals and some of them were to get a better job, make more money, and travel, so pretty much the other goals I didn’t seem to fulfill and more.
Now I have created an online business for myself and I am looking for new employment and anything that I apply for is over 100k.
I had to build myself up to making these changes otherwise there was no way I was going to succeed.
Once I accomplish some of these goals then I can travel :). So the moral of the story is that if you believe in yourself and you have a positive attitude and vibe you can accomplish ANYTHING in life. This is why it is so important to write down your goals.
Types Of Digital Marketing
These I would categorize them as tactics. There are different forms of digital marketing but they all are related to one thing and that’s the world wide web… HELLO WORLD.
Social Media Marketing
Social media is not only the novela world where people express their thoughts, problems, differences, arguments, I mean whatever is on their mind.
People follow real people that are not afraid to say what’s on their minds. Well, this social media life has a bigger purpose.
You have Social media Marketing which allows you to advertise your products or services online using Facebook, Tweeter Blog etc.
With social media marketing, you’re increasing your brand awareness and driving traffic to generate leads.
People that have a need for certain products or services will engage in your post and share it with their family and friends.
This is what I am into basically you create a niche you enjoy talking about. Here is an example of a website that it’s associated with affiliate marketing.
People are making thousands and thousands of dollars each month because of this. Take for instance thewirecutter.com founded by Brian Lam in 2011.
He created a website so resourceful for different audiences and makes a nice income based on his website alone. He talks about kitchen products, dining, babysitting, electronics, and they’re all neatly categorized based on a product.
This generates an audience to your site through search engine so you gain traffic but in return, you pay a fee.
However, if you’re selling products on your website and from a $5 pay per click you earn $500 then your actually in the game :).
Since it can take months to gain a good amount of traffic this is kind of like your shortcut. I found this website that has more information on pay per click you can take a look at it here
This one annoys me sometimes because I always get junk mail on things that I either looked up and had to enter my email address to go to the next level or third parties have a listing of my email address.
Now I can’t really say I hate it however it does have some benefits.
I remember I went to get an oil change on my Rav4 at the Toyota dealer and the guy quoted me $90 I was like WT…
So I ended up doing the oil change then I thought! Well, Toyota is always sending me emails so I checked my email then WAM! I found a coupon for an oil change for $35 so I didn’t have to pay $90. OOOOO YEAAAHH! (In my Koolaid man voice).
This one I had to Google because I wasn’t too familiar with this one. So I did the research for you TADA!!! well for us :).
So online PR also known as public relations is when you network with people that are connected to the online world. Such as bloggers, travelers, people that are part of communities related to online businesses.
Online PR is similar to the traditional posting on a newspaper clipping only thing it’s virtual and cost-effective.
These are pop-up advertisements you suddenly see on Facebook or Instagram. This is naturally led by creating content and sharing with other people through social media.
Now that you understand more about digital marketing it is important to generate leads in creating meaningful content that will allow others to share and view your products or services.
Pretty soon everything is going to be digital even the monies that we have in our pockets.
Now you have cryptocurrency example taking over. Also, I have learned the most important thing is to market your self-such as creating a website.
This will help show professionalism and you’re able to introduce your readers to different content with backlinks and it will generate more traffic.
Thank you for reading and I hope you enjoyed it.
Don’t forget to leave your comments below guys I want to hear from you 🙂