What is Repurposing Content?
Repurposing content is best described as taking an old piece of content and bringing it back to life. Updating old content helps identify areas of improvement, enabling you to boost creativity and give you future content ideas. Whenever I am repurposing content, I start by sections and work my way through the entire document. I typically check for updates or any changes in the process, policies, or procedures. In this post, I am going to go over the best ways to repurposing content and how it can improve your content strategies as well as save you time!
The Benefits
Let me tell you about the benefits of repurposing content. First you continue to solidify your brand authority while being an expert in your field. Second it saves you time to be able to work on other projects that may require your most attention. Aside from those two main favorites of mine, you also have more of an opportunity to deliver your message and have it heard by more people. Most of the time when I am repurposing my content I go over the document or post and see what areas I can improve and identify what kind of questions people are asking searching for online.
Creating Infographics
One of my favorites ways of repurposing content is creating Infographics. Infographics is an easy way for your audience to digest information that breaks down into parts. You can create amazing infographics using Canva.
Turn your Subtitles to Future Content
Whenever I am creating a post I take my subtitles and I create a new post. For example, I talk about Best Ways To Repurposing Content in my other article which is titled “How to Create a Content Strategy for Your Business.
Generate Instagram Stories
Instagram has become one of the best mainstreams out there, with more than one billion monthly active users. If you don’t have Instagram get with the program here and create a profile and solidify your space online. Instagram stories in one of the best ways to repurposing your content with the option to direct your audience to link on your bio and give them something visual to digest.
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Format and Share on Different Social Channels
Nowadays at least one person has access to at least two social media profiles so formatting your content to be displayed on other platforms can extend your reach to more people. Repurposing content doesn’t have to be one way there are so many techniques out there that you can use for repurposing your content while focusing on a content strategy.
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I like the information you have here. I read how people say they have gone back to earlier posts and possibly revised them because of new information, or just because they are better writers now and want to correct early errors. My question has been, when a post has been edited like that, does it still show the original post date, or does it change to the edited version date? Or is there way to show that a post is an edited version of an older post?
Hi, Yvette thank you for sharing 🙂 I totally understand how this can be confusing on how would you relabel content. I would take the content add some new information on it and label it the same date you repurpose it. If you were online searching for a specific topic would you pick a topic that was written in 2016 or 2021? Everyone wants new information and content is constantly getting revised. So I would say definitely relabel to the current repurpose date. As far as SEO if it was a concern as long as you have those specific keywords that highlight in the SEO engines you should be good 🙂 I use Yoast SEO to help me identify the key phrases and how to maximize my chances of getting viewed 🙂 Thanks for your engagement means a lot to me
Hey Viviana,
I am so pleased that I came across this article because I was thinking the other day of how I can repurpose my own content. I don’t want to say exactly the same thing as before and just copy and past, but I do want to get the same message across. Your tips are really helpful and using graphics instead of just words will really help me to deliver the same message in a different way.
I will let you know how I am doing with repurposing my content and if I have any burning issues or questions then I will get in touch.
Thank you for sharing and keep up the great work.
All the best,
Tom
Hi there Tom thank you so much for your engagement! I truly appreciate your feedback and definitely please keep me in the loop on your content strategies 🙂 I would love to hear how it goes.
I never really thought about repurposing content, I like your idea of creating infographics, they look visually so amazing. I had a quick question regarding repurposing – This maybe slightly technical:
Will repurposing content on old posts affect my SEO rankings? For instance, if I have a post which ranks on page #1 of Google and if I tinker with that post, will it not affect by SEO rankings?
Hi there Satz that’s a great question! it’s not more so of using the same content and tweaking but finding original ways of really good content to reuse the most relevant information. For example, if I talk about “how to grow plants” and its high ranking in SEO maybe taking that same article creating a new one out of that and utilizing the most valuable information, and adding new information and perhaps rewording it. Then creating other ways to reword or put it out there like for other social platforms. Thanks for sharing 🙂
Hi Viviana!
I really need to start being more active on my Instagram, especially my stories. I think what I’ll do is dedicate some time on just one day out of the week to create content that I can post throughout the week so that it’s easier to be more active. I’ve got an “okay” following for being newer but I’m really active on IG on my personal account and I would love to grow my following on my website’s account.
Repurposing my old content is something I need to sit down and do too. My first few posts were great ideas, but I know they could use a little TLC and revamping into more interesting content for my readers.
I’ve not thought of using my subtitles as future content! That’s a fantastic idea. I’m sure I go could back and look at old subtitles in my posts and come up with more content. Google alerts has also been my bestfriend for this!
Also, I can vouch for you on Canva. I don’t know where I’d be without it. It’s how I create every single image that I use on my site. If content creators aren’t exploring with Canva, they’re truly missing out!
Hi, Haley thank you sooo much for your comments it truly motivates me to continue educating people and exchanging growth and knowledge. I agree that taking one day out of the week to create content for the whole week can be super beneficial especially if you want to stay relevant in any industry. OOh and about Canva YES! It’s an absolute lifesaver! Everyone should be exploring Canva for their business needs or personal branding. Thanks again for your engagement. Means a lot to me 🙂
Enjoyed this post and it was timely.
I have recently started going back and improving my contents on my blogs. I take one day a week to do this instead of writing a new post.
I basically have been reading the post, editing it where I think I should change some of the wording, I add video and some photos to it as well as a frequently asked question section at the bottom.
Part of my plan was to start to add an infographic but had not figured out how to do so, your suggestion of using Canva is the solution! Appreciate it, thank you.
Cheers
Hi Rob I am glad that this post was informative to you and I truly appreciate your feedback. Thank you again! and Yes Canva is the best 🙂
Hi,
Repurposing content is such an exciting idea, its like we can breathe new life into old content and gain value.
It will save in the creation process, the best parts of the blog don’t need to keep in history books and this will have a huge benefit. True repurposing requires that content should be altered to make it fresh and appealing to a new audience.
I like your idea of infographics they are truly attractive, not all audiences prefer written content so a creator can use a few videos and podcasts that are appealing so it can be used as a whole new way to connect to audiences.
Well, I feel Repurposing is a great idea and a big time saver for content creators.
Thanks
Cheers!
Hi, Samantha thank you for your engagement, and yes! I love repurposing content it helps give a new perspective on things and keeps it fresh
Hey Viviana,
Repurposing content is such an exciting idea, it’s like we can breathe new life into old content and gain value. It will save in creation process, the best parts of the blog don’t need to keep in history books and this will have a huge benefit.
True repurposing requires that content should be altered to make it fresh and appealing to a new audience.
I like your idea of infographics they are truly attractive, not all audiences prefer written content so a creator can use a few videos and podcasts that are appealing so it can be used as a whole new way to connect to audiences.
Well, I feel Repurposing is a great idea and a big time saver for content creators.
Thanks
Cheers!
Hi Samantha and thank you for your comment. I love the idea of infographics to it’s easy to digest the information.
I read your post. It is very informative and helpful to me. I admire the message valuable information you provided in your article.
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Thank you so much! glad it was helpful 🙂