Repurposing content is best described as taking an old piece of content and bringing it back to life. Updating old content helps identify areas of improvement, enabling you to boost creativity and give you future content ideas. Whenever I am repurposing content, I start by sections and work my way through the entire document. I typically check for updates or any changes in the process, policies, or procedures. In this post, I am going to go over the best ways to repurposing content and how it can improve your content strategies as well as save you time!
Let me tell you about the benefits of repurposing content. First you continue to solidify your brand authority while being an expert in your field. Second it saves you time to be able to work on other projects that may require your most attention. Aside from those two main favorites of mine, you also have more of an opportunity to deliver your message and have it heard by more people. Most of the time when I am repurposing my content I go over the document or post and see what areas I can improve and identify what kind of questions people are asking searching for online.
One of my favorites ways of repurposing content is creating Infographics. Infographics is an easy way for your audience to digest information that breaks down into parts. You can create amazing infographics using Canva.
Turn your Subtitles to Future Content
Whenever I am creating a post I take my subtitles and I create a new post. For example, I talk about Best Ways To Repurposing Content in my other article which is titled “How to Create a Content Strategy for Your Business.
Generate Instagram Stories
Instagram has become one of the best mainstreams out there, with more than one billion monthly active users. If you don’t have Instagram get with the program here and create a profile and solidify your space online. Instagram stories in one of the best ways to repurposing your content with the option to direct your audience to link on your bio and give them something visual to digest.
Format and Share on Different Social Channels
Nowadays at least one person has access to at least two social media profiles so formatting your content to be displayed on other platforms can extend your reach to more people. Repurposing content doesn’t have to be one way there are so many techniques out there that you can use for repurposing your content while focusing on a content strategy.
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