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How I use LinkedIn to find my ideal clients

Many of us are establishing real-life virtual connections with one another. Whether those connections are business or personal related we now have a better chance of extending our reach and pursuing our goals.

In this post, I will be discussing how I use LinkedIn to find my ideal clients and how you too can find your ideal client using this powerful platform.

If you look at my overall web content I talk about ways on how I was able to scale my business using the internet as my main source. In this post, I will be talking about how I use LinkedIn to find clients and how you can benefit from this as well.

 

How we solidify our foundation in the online space

Linkedin is a way for many industry leaders to come together such as entrepreneurs, freelancers, recruiters marketers, or people looking to scale a new business venture. If you are looking network and connect with likeminded people this is the platform that is going to allow you to do that.

What I really like about Linkedin is that it’s a two-way street. You can search for jobs and or clients. With proper keyword optimization, recruiters can find you. Freelancing has been on the rise and entrepreneurs are creating businesses all over the world. The internet has allowed us to that and more.

 

Engagement is important to gain client trust

Part of finding your ideal client on Linkedin is through social engagement. In order to gain clients then you have to engage with them on a regular basis.

Have you heard of the term out of sight out of mind? Well, that is exactly how it will be when it comes to your network.

Learn a bit about your ideal client by checking out their profile. Are they into books? Do they love animals? Are they connected to any social groups that you participate in?

Becoming more involved helps with building and maintaining relationships in this digital world we live in.

That doesn’t mean go creeping and finding out every bit of information but enough to pique their interest if you do end up engaging in conversation with them. You’d be surprised how much people love to talk about themselves and their passions.

 

How long does it take to have a long term sales funnel

Another great technique on how I use LinkedIn to find my ideal clients is by understanding their buying stage.

This is why I call it a long term sales funnel. This process can typically take you anywhere from 0 to 24 months to win a client over. The more you are consistent with your content an engagement the more exposure you gain.

Try to discover your clients purchasing stages. Are they actively looking for a writer? passively? or is it something that just came into mind. For some people there can be a thought process that goes into every purchase they do. For others, it really depends on referrals and recommendations.

Have a well-written profile

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I am not going to lie sometimes even the highest executive leaders have an unfinished profile.

I mean it’s pretty easy to become complacent at a job that you love and that’s cool but I am a big believer in nothing last forever.

It’s great to build connections with others and network with like-minded people. Having an unfinished profile can hurt your chances of getting connected because it doesn’t show you value professional presence.

 

Identify your clients

There are going to be clients that prefer not to work with this is because sometimes people may not see the monetary value in your product or services. I have had clients boldface ask me if I can create a professional document for them or any writing services and they give me a price they want to pay.

When that happens I simply decline their offer and move on to the next project.  Now there have been circumstances where I have wiggled on pricing but every situation is different.  When you do what clients tell you to do you become a commodity and people start pocking at you for more discounts.

 

 

Move relationships offline

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I absolutely vouch for this 110%.  Part of my engagement on how I use LinkedIn to find my ideal clients is by maintaining a relationship with them. Referrals are going to play a key role in moving your clients offline.

There have been instances where I network with people offline and we end up staying connected. See when you start creating your own vision for your business you start slowly removing yourself from people that don’t share the same goals as you.

AT that point your time becomes limited to those that don’t add much value to your life. I mean it’s sad to say but its the truth. There is nothing wrong with moving your circle around so you can accomplish big things in life.

Be in the market to help not sell.

I mean, of course, we want to make money I am not saying don’t sell but also be in the market to help as well. People buy from people and as I am growing as a businesswoman I am also learning a lot about how clients like to feel secure that they are making the right purchasing decisions.

Even for me as a buyer, I want to make sure that I am getting the best products or services for my money. We all have different expectations of how we want certain things. It’s good to have high standards it says a lot about your character.

Consistency is key

I have managed to write 7 days a week as part of my daily routine. It was challenging in the beginning because the lazy girl kicks in every once in a while but when you are consistent positive things start happening.

You gain more clients, you increase your reputation and add value to your network. Now, this is not an overnight success it takes months most even years to master this. But the more consistent you are the faster and better you will become.

What once took me a full 2 days to write a blog post now can take me anywhere from an hour to three.

 

“It always seems impossible until it’s done”  -Nelson Mandela

Related post

  1. How I find clients with little or no money
  2. How to use Craigslist for your business
  3. How I use Wealthy Affiliate to promote my business

 

 

About me

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my name is Viviana Munoz, and I am an executive resume and Technical writer with a diverse background in recruiting, sales, marketing, and law enforcement.

I specialize in Technical Building, such as Web Designs and Technical Writing.

It all started with the love and the passion I have for learning. I hold a strong academic background having ownership of a Masters in Information Technology, Bachelors in Programming, and an Associates in Accounting.

Not to mention the other learning platforms that I attended, which contributed to my skills set. I am currently in pursuit of a full stacking certificate so I can enhance my coding skills and take it to the next level.

Check out my other websites and professional profiles

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18 comments

  1. Ravi Gupta says:

    Great! Thanks for shairng this information I am so very happy to this content

    1. Glad you enjoyed to Ravi 🙂 please come back and visit

  2. JRandZen says:

    This is a well written and informative post. Fully agree that LinkedIn provides you with the opportunity to learn more about your target clients through their profiles. This would allow you to use the information to tailor-fit your client targeting. It is a lot easier to build meaningful connections with like-minded people.

    1. Thank you so much for your kind words I truly appreciate it. Please come back and visit 🙂

  3. Thank you – this post re Linkedin is awesome – I’m in Linkedin and you have just opened another wonderful opportunity – what a wealth of information you share – such a great motivator and I’d love to follow you !

    1. Thank you Sandra I truly appreciate you 🙂

  4. Yama says:

    Very clean and professionally written piece. This reminded me to go back to my Linkedin and get it organized. It’s been a while since I have touched it. Thanks.

    1. Thank you YAMA! wishing you much much success.

  5. Will says:

    This made me instantly want to revisit my linked in profile thats for sure!

    Such a brilliant idea finding new clients tailored to your business on Linkedin.

    I love your idea about being in the market to help not sell, so important I think for maintaining transparent relationships with people from all walks of life you do business with daily.

    Writing 7 days a week is no joke! Respect you for that, I only aspire to be as consistent as you hopefully soon.

    Your friend

    -Will 🙂 🙂

    1. Hey there Will! Yes, Linkedin is such a great platform to connect with people please feel free to connect with me on LinkedIn 🙂

  6. Kate says:

    Hello Viviana,

    To be honest I haven’t completely discovered the whole potential of LinkedIn. I have no idea that there was a way to find potential clients, and now that I am thinking about it, why not? It can help you identify your target persona and know where to look for.

    Thank you for sharing your knowledge with us!

    1. Hi, Kate, I am happy to add some value to your research :).

  7. Tamika G says:

    Hi there, thank you for sharing your insights and experience on LinkedIn. I’ve not seen many posts that focus on Linkedin so your post definitely piqued my interest. I’ll start to use 1 or 2 of the suggestions you gave, thanks.

    1. Hey there Tamika! thank you glad this post added to your research. 🙂

  8. Steve Meyer says:

    Hi Viviana, Great article. I’ve been working the Facebook and Pinterest social media platforms, I’m on Linkedin, but never explored how to go about using it. Your article gave me a lot of good information. I would like to know more about how to use it. Do you have any other info on how to identify my clients on LinkedIn? Are there demographic choices available? Or maybe some psychographics? Thanks for the great article!

    Keep up the good work!
    Steve

    1. Hi, Steve yes! Depending on the geographical locations would greatly impact your decision on posting for that specific city. Here is the link https://geo.craigslist.org/iso/us

  9. Enrique says:

    Hi, Viviana,

    I’ve used LinkedIn to look for a job with mixed results. However, I have never used it to look for clients, but like you said it’s a two-way street. Both parties can benefit from using it.

    Now, my problem with LinkedIn (and other networks in general) is their excessive use of buzzwords or pompous terms to describe job positions and duties. I understand this is for sales purposes but can be quite irritating in my opinion.

    Now that you mention updating a profile, I guess I’ll just have to do that. I haven’t updated it since I got my most recent job.

    Thanks for sharing.

    1. Hi, Enrique thank you for your comment. For the most part, some jobs to carry out a certain lingo but they all pertain to the same responsibilities most of the time. Good luck on your search.

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