If you are like me running your own business, you know what it takes to be relevant in your space. You have to wear multiple hats, be an accountant, a social media expert, customer service, etc. Having a great content strategy in place for your business will be the key to elevating your marketing strategy. In this post, I will be going over some tips on how you can create a content strategy for your business in 2021 so that you can become more profitable and an expert in your niche.
Plan Your Topics in Advance
Tips for creating quality content do not just count for businesses. You may be working on a blog or other professional agendas that require product knowledge or information on a service. The first thing you want to consider is planning your topics. Once you prepare your bucket list of topics you would like to discuss, the entire writing process becomes easier.
If you are unfamiliar with the writing process or have a different perspective, let me put it to you this way. If you write content to write and you don’t research what your audience is searching for, or relevant keywords then chances are it will fall into the algorithm hole.
When I teach a branding strategy class, I encourage my clients to purchase a planner with a calendar to write down the days content will get published and the types of content that will be discussed. I like to plan my content weeks in advance sometimes months so I can generate new ideas. I’m a writer so most if not all of my content is related to brand authority, optimizing portfolios, ebooks, etc. So keeping up to date with SEO, researching and branding is part of my niche.
Keywords are specific words that help people narrow down searches online. These words are used in your content so that certain key topics can be found and highlighted to your ideal clients. There are a ton of platforms that you can use to generate keywords. I use Jaaxy, it’s proven and true for me. However, I would encourage you to do your own research and see what works for you.
Need keyword search ideas related to your specific niche? Or are you just looking for some ways to generate ideas? Then check out my Etsy Shop, where you can find downloadable documents for your keyword research.
Check Out The Competition
We all learn from someone, children go to school to learn how to read and write. The same concept goes for your business. When you start, your initial analysis you tend to binge surf the internet to help you generate ideas and bring out creativity. Creating a great content strategy for your business is understanding how others are connecting with their clients. Discovering the client’s needs and wants is really important to any business growth.
Of course, there are no copycats here. We are simply learning the fundamentals of building and generating leads while creating a long term sales funnel.
Pre-Schedule Your Content with a Content Calendar
Pre-scheduling content is going to give you maximum results in staying aligned with your content goals. It will help you save time by planning, organizing your marketing strategies, and increasing productivity.
But why is it so important to have a content calendar in place? Well-for-one having a content calendar will help you stay organized while you decide on publishing dates, keywords, or other relevant topics.
As a busy entrepreneur, it is important to understand how creating content and consistently posting makes a huge impact on your business from keeping you relevant to building brand authority. You can make last-minute changes to your content or collaborate with someone on implementing different dynamics of your content strategy. So the next time you plan out your content, consider a content calendar to help you continue achieving your business goals.
Know Who Your Ideal Clients Are
Knowing who your ideal clients are is essential to understanding how to help them solve a problem. As I experienced growth as an entrepreneur, I was able to identify and target my ideal clients to build better business relationships and create a long-term sales funnel.
I want my business to grow, and to achieve that; I have to be in the market to help people first before I sell them on a service.
Set Daily Writing Goals
Setting daily writing goals is equally important to have a great content strategy in place. You will always have content available to post ahead of time, and you can revise your content accordingly. I have daily writing goals that I like to commit to so I can achieve maximum results. I have seen that by being consistent you get more leads and more opportunities.
Some of your content goals should be planning. Planning will help you decide when to post, how often to post, whether to plan content once a week, once a month, or every other month to be more efficient in your content efforts.
Updating old content or what most of us like to call repurposing content, helps identify areas of improvement, enabling you to boost creativity and give you future content ideas. Whenever I am repurposing content, I start by sections and work my way through the entire document. I typically check for updates or any changes in the process, policies, or procedures.
I covered different elements in this post to help you become more efficient and save you time by having a good content strategy in place.
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