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What do you need to build brand authority to your website?

What do you need to build brand authority to your website?

Anyone can benefit from having a website now and days. In fact, every business owner or someone wanting to start a business would benefit from a website.

Having a website will help you build brand authority and extend your reach to your targeted audiences. Your website should quickly capture what it’s going to be about and what kind of messages and goals you are trying to deliver.

Here some attributes that will help you build brand authority on your website.

 

Have a well-branded home page

Having a well-branded home page will help you build brand authority to your website by immediately letting your audience know what the site will be about.

On one of my websites thewritingmaster.com the first thing you can see is the top heading where it states “I am your writer”.

Here you can quickly understand what the website will be related to which would be some type of writing services.  Just above the right, it has my company name as well as some of my main focus documents. Below I have a brief description of me and what my purpose statement is.

Front webpage

You want to let your audience know a little bit about what makes your business unique from the competition. Not only your business should be unique but building professional connections will help. Let people know what is your background and how have you built that credibility with your clients.

 

Post some of your projects or products

If you are trying to sell a product then ideally you want to display images showing what the product looks like along with a brief description of your product’s usability. In my case, I offer a service where you can download some of my projects to check out the literate that I have created for my clients.

I also show a brief description of what the service fees are so my clients can have an idea on pricing when they navigate through the website.

Part of building authority to your website is going over your process. This will better clarify some of the questions that most of your clients will have.

When you solidify what you do for your clients and how it would benefit them brings you a step closer to building your brand authority.

 

 

projects front page

Share your recommendations

Recommendations are so important when you are offering a product or service. What is the first thing you do when you look up a new restaurant? Is the food recommendations as well as the service. People share their experiences whether it is good bad or ugly. This will help your clients have a better idea of how you treat your past clients as well as how you may handle certain situations.

When I tell you people live off recommendations it’s true! So the next time you go ahead and start creating a website for products or services make sure to capture a recommendation section for people to see.

 

recommendations

Sharing personal stories

Sharing a part of yourself and how you can solve a problem is significant to any business. Sharing your unique process on how and why you decided to make positive changes gives people motivation. We all start somewhere and you never know people may be struggling in this area. building rapport and nurturing relationships help you create a longterm professional and sales funnel with your clients.

Make sure to incorporate your social links on your websites so that people can follow you within different social channels.

Check out my professional links here:

 

instagram post

Build long-term loyalty

Having a website helps to build your brand and solidify your space in the online world. No matter what industry-related business you are in there is no better way to market yourself than the internet. When you have a website you can do the following

  • Share URL links amongst other social platforms
  • Build long-lasting  content such as web blogging
  • Update any changes product or services
  • Gives you a competitive advantage

Have a content strategy in place

Check out this read on 17 reasons why your business needs an online content strategy.

Having a content strategy in place for your website will help increase your visibility through SEO.

For those of you who aren’t familiar with SEO is a set of keywords incorporated in your blog so that it can become highlighted to people searching for specific information.

SEO optimization will surely help build your brand authority on your website.

 

Monetize your website and make money

If you own a website for your business you have a good chance of monetizing it. Creating blogs and web posts allows you to share links that are useful for customers to sign up for anything related to their search. For instance, if a customer has a website where they share domains and or hosting information you can provide useful links to hosting companies like Bluehost, Liquid Web, etc.

SOURCE:

17 Reasons Why Your Business Needs An Online Content Marketing Strategy

Final Thoughts

So now that you have an idea of how important it can be to scale your business with a website lets go ahead and get you started.

Build button screen shot

 

12 comments

  1. Andrea Gatti says:

    Thanks for all your advice, I totally agree with you when you say that being personal and giving a good look is fundamental for building a strong brand. After all, is like if someone is coming in our shop.
    What do you think of having an advertisement on a website such as Google Adsense? Do you think this could give a bad image of the brand?
    Thanks for your help, I appreciate your opinion.
    Wish you the best,
    Andy

    1. Hi, Andrea thank you for connecting with me! I am going to be completely transparent but I had dibbed and dabbed on some Google AdSense and to be honest, it was very distracting. If you can learn more on the platform where you can place ads that are appealing and related to your content then that may work. Otherwise, I wouldn’t recommend it. Thank you for connecting 🙂

  2. Timothy Lue says:

    Your website is very informal and professional. You have a great layout design on your page and your content is detailed and encouraging to get started with brand authority. This topic is great for someone looking into this field. You provide excellent steps in furthering my education on this topic as well as getting started. thank you for your post. Accomplish your goals and aspirations.

    1. Hi, Timothy thank you so much for connecting with me! I am happy to help in any way possible. I absolutely love what I do. It took me 2 years to build my website to the cosmetic look that it has and I continue to update it with fresh content as much as possible. 🙂

  3. Arthur Purdy says:

    Oh my! I wish I found you earlier!. This has been so helpful. I going to fix my website now! I’m also going to research Craigslist and do a content strategy. Man I love your site!

    Thanks Viviana

    Arthur

    1. Hi, Arthur thank you so much for your participation you are awesome!

  4. Ryzehn says:

    Thanks, lots of specific suggestions on how to build your brand. I agree that sharing a bit about yourself and making it clear to your visitors what your site is about is absolutely essential in capturing their attention.

    I’ll be using some of these suggestions and try to build my own site that incorporates this information as much as possible.

    Do you have any other ideas on how to get your brand out there other than social media? Starting out from the bottom is pretty tough, if you have any other tips on getting ahead, it would be much appreciated as there is ALOT of competition.

    1. Hi, Ryzehn thank you so much for your comment and participation in this discussion :). Most of my brand-building comes from social engagements with strangers. Whether that happens to be on or offline. I would recommend going to networking events to help extend your reach to other professionals. It’s a great way to break the ice with connecting and getting comfortable talking in public.

  5. F1 says:

    Thanks for this post. You raise a good point about building brand authority through a well-branded home page. This is the first thing visitors see when visiting a website and so a good impression needs to be set of your brand. So, that’s a good way to build brand authority, as you have said.

    1. Thank you so much so happy you enjoyed my post. It is essential to build brand authority when you are trying to scale a business. Thank you again 🙂

  6. Chris says:

    Building a brand is key to becoming known as an expert in your field of service. People want to do business with experts over amateurs. Once you establish yourself as the expert, then people will want to use your service and you can charge a premium. Lots of nice information here about building a brand to establish that expertise!

    1. Thank you so much Chris I truly appreciate your feedback. And absolutely brand authority helps with product or service credibility.

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