What do you need to build brand authority for your website?
Anyone can benefit from having a website now and days. In fact, every business owner or someone wanting to start a business would benefit from a website.
Having a website will help you build brand authority and extend your reach to your targeted audiences. Your website should quickly capture what it’s going to be about and what kind of
messages and goals you are trying to deliver.
Here some attributes that will help you build brand authority on your website.
Have a well-branded home page
Having a well-branded home page will help you build brand authority to your website by immediately letting your audience know what the site will be about.
On one of my websites thewritingmaster.com the first thing you can see is the top heading where it states “I am your writer”.
Here you can quickly understand what the website will be related to which would be some type of writing services.
Just above the right, it has my company name as well as some of my main focus documents. Below I have a brief description of me and what my purpose statement is.
You want to let your audience know a little bit about what makes your business unique from the competition.
Not only your business should be unique but building professional connections will help. Let people know what is your background and how have you built that credibility with your clients.
Post some of your projects or products
If you are trying to sell a product then ideally you want to display images showing what the product looks like along with a brief description of your product’s usability. In my case, I offer a service where you can download some of my projects to check out the literate that I have created for my clients.
I also show a brief description of what the service fees are so my clients can have an idea of pricing when they navigate through the website.
Part of building authority to your website is going over your process. This will better clarify some of the questions that most of your clients will have.
When you solidify what you do for your clients and how it would benefit them brings you a step closer to building your brand authority.
Share your recommendations
Recommendations are so important when you are offering a product or service. What is the first thing you do when you look up a new restaurant? Is the food recommendations as well as the service.
People share their experiences whether it is good bad or ugly. This will help your clients have a better idea of how you treat your past clients as well as how you may handle certain situations.
When I tell you people live off recommendations it’s true! So the next time you go ahead and start creating a website for products or services make sure to capture a recommendation section for people to see.
Sharing personal stories
Sharing a part of yourself and how you can solve a problem is significant to any business.
Sharing your unique process on how and why you decided to make positive changes gives people motivation.
We all start somewhere and you never know people may be struggling in this area. building rapport and nurturing relationships help you create a long-term professional and sales funnel with your clients.
Make sure to incorporate your social links on your websites so that people can follow you within different social channels.
Build long-term loyalty
Having a website helps to build your brand and solidify your space in the online world.
No matter what industry-related business you are in there is no better way to market yourself than the internet. When you have a website you can do the following
- Share URL links amongst other social platforms
- Build long-lasting content such as web blogging
- Update any changes product or services
- Gives you a competitive advantage
Have a content strategy in place
Check out this read on 17 reasons why your business needs an online content strategy.
Having a content strategy in place for your website will help increase your visibility through SEO.
For those of you who aren’t familiar with SEO is a set of keywords incorporated in your blog so that it can become highlighted to people searching for specific information.
SEO optimization will surely help build your brand authority on your website.
Monetize your website and make money
If you own a website for your business you have a good chance of monetizing it.
Creating blogs and web posts allows you to share links that are useful for customers to sign up for anything related to their search.
For instance, if a customer has a website where they share domains and or hosting information you can provide useful links to hosting companies like Bluehost, Liquid Web, etc.
So now that you have an idea of how important it can be to scale your business with a website let’s go ahead and get you started.